A female customer, holding a vitamin bottle, and female CVS employee, wearing a red t-shirt and name tag, stand together in a CVS store. Both women are smiling as they look at the vitamin bottle together.

CVS Launch™

Welcome to CVS Launch

Where product innovations and emerging brands are discovered and accelerated to market. Let us help you expand your reach.

new products tested through the CVS Launch program.

stores across the United States.

customers visit CVS Pharmacy® each day.

of Americans live within 10 miles of a CVS store.

CVS Pharmacy has the relevance, reach and traffic to support your brand’s retail growth.

Our areas of interest

CVS Launch is on the lookout for innovative, emerging brands that share our purpose of helping people on their path to better health. We are actively searching for new categories and brands to launch rapidly in our retail stores. If you have a unique, differentiated wellness brand within any of the following spaces, we look forward to learning more about you and your company.

Health and wellness products

Our focus on health and wellness includes products in over-the-counter (OTC) health categories: Acute health needs such as allergy, cough & cold, & chronic condition management. Health-centered wellness categories such as digestive health, baby, feminine care, vitamins & supplements, and digital health technology.

CVS Launch mission

To identify and support innovative brands and products that share our purpose of helping people on their path to better health.

CVS Launch vision

To become the leading destination for product discovery by working alongside today’s most innovative brands.

What we offer

You’ve done the hard part. Your brand has a following, a voice, and a footing in a crowded marketplace. Let us help you take the next step. We know that retail expansion can be an exciting and overwhelming process. Our retail innovation team will help to remove the roadblocks along the way. CVS Launch lets brands pilot their products in a low-risk environment, with the flexibility to make changes along the way. 65% of brands that test with us go on to an expanded store rollout.

Guidance and partnership

We can provide insight given our experience with our customers and our stores to test, learn and scale your brand.

Logistics expertise

We’ll help with delivery and logistics to streamline processes.

Disruptive merchandising

We can bring your product to life in our stores in many ways, including endcaps, in-line planograms and offshelf programs that will enhance your brand’s differentiators.

Data

We’ll provide real-time data analytics to help you optimize your brand’s performance at CVS.

Learn more about CVS Launch

A selection of Public Goods products such as body wash, hand soap, shampoo, and conditioner are displayed on and around a brown cardboard box with the words, "it's all good" printed on the side. The products all have white packaging with black text. Among the packaged products is a shower sponge and two wooden toothbrushes.

Working with the CVS Launch team has been an amazing experience that exceeded our expectations. We expanded with CVS as our first national retail partner thanks to this team who helped us to bring it to life.

Chris Breen

Head of Partnerships

Public Goods

Brands we’ve partnered with

We’re proud to have played a part in the retail growth of several new brand partners.

Get started with CVS Launch

Do you have a brand that’s ready for takeoff? Start your launch today.

Let's get started

Select to get started with CVS Launch