CVS Launch™

A man wearing a short-sleeved shirt sits at a conference table holding a pen in his right hand. He is looking at, and appears to be talking to, a woman seated to his right.

Who should apply

CVS Launch is on the lookout for innovative, certified diverse-owned and emerging brands that share our purpose of helping people on their path to better health.

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What we’re looking for

We are actively searching for emerging health brands to launch rapidly in our retail stores. If you have a unique, differentiated brand that aligns with our health and wellness product definition, we look forward to learning more about you and your company.

Health and wellness products

Our focus on health and wellness includes products in over-the-counter (OTC) health categories: Acute health needs such as allergy, cough & cold, & chronic condition management. Health-centered wellness categories such as digestive health, baby, feminine care, vitamins & supplements, and digital health technology.

Ready for launch?

Are you an emerging brand or certified diverse-owned business looking to expand your reach? Take a look at the following criteria. If you answer yes to all three questions, we’d love to hear from you.

Category and strategic fit

Does your brand or product belong to at least one of our areas of interest and support people on their path to better health?


Do you have the ability to distribute in the U.S. marketplace?


Is your product currently available for sale and do you have enough inventory to support a retail program?

Brands we’ve partnered with

We’re proud to have played a part in the retail growth of several new brand partners.

Get started with CVS Launch

Do you have a brand that’s ready for takeoff? Start your launch today.

Select to get started with CVS Launch